What is ello.co?

ELLO everyone!
Looks like there is a new social media causing a frenzy.
Let’s hope it will catch on for awhile.

If you aren’t familiar with Ello.
Just think of the usual sites like Facebook and Twitter but with no ads (Let’s keep it that way!)
Not sure about the privacy concerns but you “could” put porn

So far it took me awhile to get a hang of things with their site.
The look is very minimal, user-friendly and nice looking design.

Copying and pasting their FAQ
Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.
We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.
Ello doesn’t sell ads. Nor do we sell data about you to third parties.
Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.
Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.
We also think ads are tacky, that they insult our intelligence and that we’re better without them.

Another social media we can use or just leave it collecting dust?
What will the future hold for ELLO?
Also I got some invites, if you want any please comment!